High Profile, Low Stakes: CBS Tries All-Star Racing in Primetime

One of the Worldwide Reader’s favorite #sportsbiz journalists, Sports Business Journal’s John Ourand, broke the news this morning that CBS is getting back into the auto racing business with a six race, All-Star stock car racing series called Superstar Racing Experience (SRX). Once the home of stock car’s major league, NASCAR, CBS has been offContinue reading “High Profile, Low Stakes: CBS Tries All-Star Racing in Primetime”

Brother, Can You Get ROI on $100 Million?

A pre-pandemic investment in LeBron’s SpringHill makes headlines. Finding a return in a post-coronavirus world is a different game. Kudos to Bloomberg, and to New York Bureau Chief Jason Kelly (who also writes #longform, I guess?). This morning they went viral with a press-release-as-journalism feature on investment, past successes and future plans for LeBron James’sContinue reading “Brother, Can You Get ROI on $100 Million?”

Buku Barstool

Barstool Sports got funding at a $450 million valuation, and all I could think of was UFC. To the Worldwide Reader, the story of Barstool Sports warms the heart. They started small. They read the market. They hustled. They created a product people love. They have been richly rewarded. (To the haters it’s a differentContinue reading “Buku Barstool”